Ever searched for something on Google and ended up on a blog post? Chances are you did; and there’s a good reason why. Google loves content and WordPress sites are content rich. Top-ranked sites are not simply ABC Co mindlessly pushing their generic, corporate mumbo-jumbo. The leaders are businesses and individuals spreading their knowledge, for free, to others. Sure, there’s usually a profit motivation behind the scenes but that’s fine. Everybody wins.
Several times per week, I find myself searching for a solution to some head-scratching WordPress problem. In the majority of cases, a blogger has solved the issue and posted the time-saving info for the benefit of others. Sometimes the answer is found in the post itself, sometimes in the comments. Often, towards the end of the post, one might discover the author offering their services should the reader not have the necessary skills to implement the “fix” or solution.
I love this model. So does Google and it’s easy to see why.
Google built its success on delivering the best search experience on the internet. It achieved domination by delivering relevant search results when Yahoo and others were busy selling sponsored ads at the expense of end-user experience. Now, I’m not saying Google isn’t traveling down the same road and won’t ultimately be usurped by the “Next Google” but, for now, relevancy rules.
So how does this affect SEO strategies?
There really are no shortcuts when it comes to SEO. Clients often ask how to improve their search engine rankings or how to get on the first page of Google—as though there is some secret formula. Well, yeah, just add “alt tags” to images and you’re done—just kidding. SEO is an ongoing, time-consuming effort that also requires keeping track of the frequent changes Google makes to its algorithm.
The single most important factor in driving traffic to your site is content—and lots of it. Blog posts are an ideal way to regularly augment your site with relevant information that doesn’t have to follow the structured menu-bar format. How much information can you really add to your “About” page or “Company Bios” section. The casual, informative article doesn’t need to fit into the same rigid format as a static website. In addition, platforms like WordPress allow the non-techie to add or update their site frequently with little or no HTML experience or having to pay for outside help.
So does Google favor blogs over static sites?
The answer is yes. And here’s why.
According to SEO guru, Don Crowther, who cited a recent study by SearchMetrics, the top 8 factors that determine Google rankings are:
- Google +1
- Facebook Shares
- Number of Backlinks
- Facebook Total
- Facebook Comments
- Facebook Likes
Blog posts are just more interesting than a company’s “About” page. They are more likely to attract comments, be shared on social media sites and, well…be actually READ. The future, at least for now, belongs to the combination of Social Media and WordPress.
So get writing, folks. Having content isn’t, in itself, enough; but without it you’ll get left behind.
Don Crowther has come up with this excellent SEO infographic.
Embedded from DonCrowther.com
Specializing in WordPress, Cypress is a web design and hosting company based in West Los Angeles.